An entrepreneur with expertise in the digital economy, marketing, startups, and e-commerce, Massimo was among the first in Italy to believe in and invest in the Internet. He is the founder and CEO of Boraso (www.boraso.com), Italy’s leading agency in conversion marketing and e-commerce, which has been helping companies grow their businesses through digital innovation since 1995. Over the years, he has founded several successful startups, including: Immobilmente.com, Blogolandia, QuotidianoCasa.it, Immobiliare.com, JetPrivati, and Formaggio.it
Workshop
06 May
16:00 - 16:30
Ocean Hall 1
Grab some tokens, grab a CTO, grab a CMO, a prompt, and let’s integrate AI into your eCommerce. Done?
By: Boraso Digital Commerce
  • Alberto Casu
  • Massimo Boraso
  • Fabio Imperiale
Moderator
  • Massimo Boraso
    Massimo Boraso CEO & Founder, Boraso Digital Commerce
Speakers
  • Alberto Casu
    Alberto Casu Manager, Boraso Digital Commerce
  • Fabio Imperiale
    Fabio Imperiale CTO, Boraso Digital Commerce
Workshop
07 May
14:00 - 14:30
Aqua Hall 3
Buffetti, beyond tradition: how to revamp the eCommerce strategy of a historic Brand using Shopify and PIM
By: Boraso Digital Commerce
  • Massimo Boraso
  • Ilaria Clemente
  • Fabio Attadio
Moderator
  • Massimo Boraso
    Massimo Boraso CEO & Founder, Boraso Digital Commerce
Speakers
  • Ilaria Clemente
    Ilaria Clemente Chief Revenue Officer, Boraso Digital Commerce
  • Fabio Attadio
    Fabio Attadio Marketing & Communication Manager, Gruppo Buffetti