How do you bring an Italian brand—one that is part of the collective memory but has its roots in a history deeply tied to traditional retail and the world of retailers—into 2026?
The Buffetti case study illustrates a transformation journey that goes far beyond simple replatforming: an evolution that encompasses digital infrastructure, positioning, marketing, and customer relations, without losing the strength of its B2B core.
In this talk, we will explore Boraso’s role in one of the project’s most strategic pillars: the design and development of the new PIM, based on Pimcore, designed to orchestrate tens of thousands of products from the Buffetti and Pigna catalogs and become the operational heart of the entire ecosystem. A central asset not only for the B2C business but also for the B2B business, as it enables more advanced, consistent, and scalable management of product data.
Alongside this, the project looks to Shopify as the engine of the new commerce, with a vision capable of supporting both markets over time. A key step for a brand that is currently redefining its communication strategy, opening up more and more to the end user, without forgetting the strategic value of digital services and software—which have always been a distinctive feature of Buffetti’s offerings, both online and through its network of retailers.
A presentation on how tradition, technology, and catalog transformation can converge into a new vision of digital commerce.