Event by logo netcomm

TikTok

STAND: D11

Theme: Technology, Platform for Commerce

Info

Via Mazzini 9-11, 20123 Milano - MI

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Plenary Session
06 May
11:00 - 11:10
Main stage
Inspire. Entertain. Convert. How to create value in the age of content.
By: TikTok
  • Christina Lundari
  • Massimo Rocchelli
  • Micaela Palmieri
Moderator
  • Micaela Palmieri
    Micaela Palmieri Giornalista e conduttrice TG1, Rai
Speakers
  • Christina Lundari
    Christina Lundari Country Manager, Global Business Solutions, TikTok Italy and Greece
  • Massimo Rocchelli
    Massimo Rocchelli Industry Lead, TikTok Shop Italia, TikTok Shop Italia
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Workshop
06 May
14:40 - 15:10
Sky Hall 1
Watch it. Love it. Want it. How Lenovo, together with TikTok, turns attention into measurable results.
By: TikTok
  • Giuliano Cini
  • Fabrizio Costantini
  • Barbara Falanga
Speakers
  • Giuliano Cini
    Giuliano Cini Group Vertical Director, Retail Tech Auto, Global Business Solutions, TikTok Italia & Grecia
  • Fabrizio Costantini
    Fabrizio Costantini eCommerce Marketing Director, Europe-Meta, Lenovo
  • Barbara Falanga
    Barbara Falanga Media COE Lead, Europe & META, Lenovo, Lenovo
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Workshop
07 May
11:30 - 12:00
Sky Hall 2
From Attention to Belonging: Why community, participation and cultural relevance are the new drivers of brand impact on TikTok
By: TikTok
  • Pietro Leardo
  • Virginia Tappainer
  • Chiara Cieri
Speakers
  • Pietro Leardo
    Pietro Leardo Account Manager - Owner New Business, TikTok
  • Virginia Tappainer
    Virginia Tappainer Account Manager, TikTok
  • Chiara Cieri
    Chiara Cieri Marketing Manager Southern Europe SMB, TikTok
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Workshop
07 May
14:00 - 14:30
Sky Hall 1
Where Scroll Meets Sales: Unlocking full-funnel growth on TikTok, from discovery to conversion
By: TikTok
  • Virginia Tappainer
Speakers
  • Virginia Tappainer
    Virginia Tappainer Account Manager, TikTok
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