Event by logo netcomm
Massimo Rocchelli

Massimo Rocchelli Industry Lead, TikTok Shop Italia, TikTok Shop Italia

Working on TikTok Shop expansion, after the platform launch in March 2025
Plenary Session
06 May
11:00 - 11:10
Main stage
Inspire. Entertain. Convert. How to create value in the age of content.
By: TikTok
  • Christina Lundari
  • Massimo Rocchelli
  • Micaela Palmieri
Moderator
  • Micaela Palmieri
    Micaela Palmieri Giornalista e conduttrice TG1, Rai
Speakers
  • Christina Lundari
    Christina Lundari Country Manager, Global Business Solutions, TikTok Italy and Greece
  • Massimo Rocchelli
    Massimo Rocchelli Industry Lead, TikTok Shop Italia, TikTok Shop Italia
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Workshop
06 May
12:10 - 12:40
Ocean Hall 4
DHL: Staying Ahead of E commerce Trends and Powering the Future of Efficient Logistics. TikTok Shop, discovery commerce, and logistics as the engine of scalability.
By: DHL Supply Chain,DHL eCommerce
  • Davide Albanesi
  • Elisa Piazzola
  • Massimo Rocchelli
Speakers
  • Davide Albanesi
    Davide Albanesi Business Development Director - Board Member, DHL Supply Chain
  • Elisa Piazzola
    Elisa Piazzola Managing Director, DHL eCommerce
  • Massimo Rocchelli
    Massimo Rocchelli Industry Lead, TikTok Shop Italia, TikTok Shop Italia
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Workshop
06 May
16:00 - 16:30
Ocean Hall 2
Klarna & TikTok - Two ecosystems supporting brands and consumers
By: Klarna
  • Massimo Rocchelli
  • Luigi Traldi
  • Donatella Bochicchio
Speakers
  • Massimo Rocchelli
    Massimo Rocchelli Industry Lead, TikTok Shop Italia, TikTok Shop Italia
  • Luigi Traldi
    Luigi Traldi Head Of Southern Europe, Klarna
  • Donatella Bochicchio
    Donatella Bochicchio Director Digital Platforms, QVC Italia
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