Beintoo is a data-driven company that offers a comprehensive approach to digital marketing. Thanks to the use of technology and owned data, it focuses its advertising approach on the entire user's purchasing process, from brand awareness and consideration to purchase intention and its result.

 

Founded in 2011, Beintoo has a team of experienced professionals who understand and master the data-driven ecosystem, always prioritizing the values and safety of the brand, as well as the customer's point of view. Since March 2020, Beintoo has been part of the Mediaset Group (which is part of the holding company MFE - Media For Europe) with offices located in Milan, Rome, Madrid, and Cologne, enabling the sharing of its multimedia and multichannel experience and knowledge across different European countries.


Theme: Marketing & Customer engagement

Info

Largo F. Richini, 2, 20122 Milano (MI)

Business Manager

Marina Fedrighelli

Follow us on social media
Workshop
06 May
16:00 - 16:30
Aqua Hall 3
From Data to Activation: How Media Drives Users In-Store — A Conversation Between Haier, Rinascente, and Sofidel
By: Beintoo
  • Marina Fedrighelli
  • Andrea Landi
  • Massimiliano Castellana
  • Eleonora Digiesi
Speakers
  • Marina Fedrighelli
    Marina Fedrighelli Country Manager Italy, Beintoo
  • Andrea Landi
    Andrea Landi Head of Digital Marketing & Media, Sofidel
  • Massimiliano Castellana
    Massimiliano Castellana Digital E Media Manager, Haier
  • Eleonora Digiesi
    Eleonora Digiesi Media & Performance Marketing Manager, La Rinascente S.p.A.