Eleonora Digiesi Media & Performance Marketing Manager, La Rinascente S.p.A.

Eleonora Digiesi currently serves as the Media & Performance Marketing Manager at Rinascente. She began her career in digital media nine years ago in London at Wavemaker, where she oversaw the digital paid media vertical for the L’Oréal Luxe group. In 2021, she returned to Italy—continuing her journey with Wavemaker—to lead the evolution of KIKO Milano’s digital strategy as Digital Manager. In 2023, she joined PHD as Digital Lead, managing an extensive portfolio of clients, including several brands within the Volkswagen Group. Throughout her career, she has developed cross-functional expertise across the fashion, retail, and entertainment sectors, working with brands such as Geox, McArthurGlen, and Netflix. In her current role at Rinascente, she coordinates the brand's media strategy and collaborates on the development of the company's new Retail Media vertical.