Vanessa Li Puma Analytics & Innovation Leader, Decathlon Italia

Vanessa Li Puma is the Digital Analytics & Innovation Leader at Decathlon, where she leads analytics and innovation activities focusing on customer experience and digital touchpoint performance. With a strong data-driven approach, she supports the business in transforming data into actionable insights to accelerate digital transformation processes and improve omnichannel customer satisfaction. With a background in digital analytics consulting, she volunteers in the MeasureCamp community and collaborates with Valore D on gender equity issues. She is also a lecturer at the University of Milan.