Federica Anselmo Brand & Social Media, Cofidis

Federica is an expert in digital marketing, branding and communication within the financial services sector and specialized in brand architecture, integrated marketing strategies, and content marketing. At Cofidis, Federica manages brand and marketing communication with a focus on both online and offline media, ensuring consistency across brand messages and channels. With solid expertise in social media and community management, Federica always integrates social media channels into marketing strategies with amplification initiatives such as editorial strategies and collaborations with creators and influencers.