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Federica Andreani

Federica Andreani CRM Manager, BMW Bank GmbH Succursale Italiana

Federica Andreani, CRM Manager at BMW Bank GmbH – Italian Branch, develops loyalty strategies and customer journeys for the financial and insurance services of BMW Financial Services, MINI Financial Services, and Alphera Financial Services, optimizing customer relationships and lifecycle experiences across all touchpoints.
Workshop
06 May
14:40 - 15:10
Ocean Hall 1
BMW Bank and t.bd think by diennea are redefining the concept of loyalty, shifting from a commercial program to a relationship-driven model.
By: t.bd think by diennea
  • Andrea Mariotti
  • Federica Andreani
Speakers
  • Andrea Mariotti
    Andrea Mariotti Head of Account Management, t.bd think by diennea
  • Federica Andreani
    Federica Andreani CRM Manager, BMW Bank GmbH Succursale Italiana
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