Locala’s omnichannel advertising platform leverages granular insights and cutting-edge AI to help marketers efficiently plan, activate, and measure campaigns personalized to the local consumer.

Our platform specializes in transforming complex mobility and consumer data into actionable audience insights, fueling advanced media strategies that consistently deliver smarter business outcomes.

Utilizing our real-time attribution and reporting, we provide in-depth performance and brand insights for better-informed, more actionable marketing strategies.

Theme: Marketing & Customer engagement

Info

Via Valenza, 5 20144 Milano - MI

Business Manager

Benvenuto Alfieri

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Workshop
07 May
14:00 - 14:30
Aqua Hall 1
Brand, Media, and Retail Proximity: The Essence Case Between Strategy and Activation
By: LOCALA
  • Angelo Tescione
  • Benvenuto Alfieri
Speakers
  • Angelo Tescione
    Angelo Tescione CMO, Digital lead & Partner, The Media Lab
  • Benvenuto Alfieri
    Benvenuto Alfieri Country Manager Italy & Head of Partnerships Europe, LOCALA