Google’s mission is to organize the world's information and make it universally accessible and useful. Through platforms such as Search, Maps, Gmail, Android, Google Play, Google Cloud, Chrome and YouTube, Google plays a significant role in billions of people´s daily life. 

We believe that technology may help people in daily life as well as in work and business challenges. Because of that, we make this technology available to everyone, through training and free tools. With digital, in fact, it is possible to enhance small and medium-sized enterprises and support people in their personal development, benefiting the entire society. 


 

Theme: Marketing & Customer engagement

Info

Via Federico Confalonieri, 4 20124 Milano - MI

Plenary Session
06 May
10:10 - 10:20
Main stage
From Search to Action: The Era of Agentic Commerce
By: Google
  • Jacopo Allegrini
Speakers
  • Jacopo Allegrini
    Jacopo Allegrini Director, Retail, Google
Workshop
06 May
12:10 - 12:40
Sky Hall 1
Agentic Commerce and UCP: A Practical Implementation Guide with Google and Shopify
By: Google,Shopify
  • Beniamino Colombo
  • Isotta Enrici
Speakers
  • Beniamino Colombo
    Beniamino Colombo Head of Solution Engineering, Southern Europe, Shopify
  • Isotta Enrici
    Isotta Enrici Head of Search+, Google
Workshop
06 May
12:50 - 13:20
Sky Hall 1
Reconciling the Customer Journey: How EssilorLuxottica Retail and Google Connect Digital Signals and Offline Sales
By: Google
  • Beatrice Penna
  • Veronica Peronace
Moderator
  • Veronica Peronace
    Veronica Peronace Sr. Account Executive, Google Italy
Speakers
  • Beatrice Penna
    Beatrice Penna Senior Performance Marketing Manager, EssilorLuxottica
Workshop
06 May
14:00 - 14:30
Sky Hall 1
Full-Funnel Strategy on YouTube: How Oakley Connects Brand to Conversion
By: Google
  • Marta Bisognin
  • Eugenia Merigo
Moderator
  • Eugenia Merigo
    Eugenia Merigo Oakley Media Manager, Essilorluxottica
Speakers
  • Marta Bisognin
    Marta Bisognin Industry Manager, Google
Workshop
07 May
11:30 - 12:00
Sky Hall 1
Transforming Agentic Commerce with Gemini Enterprise for Customer Experience
By: Google
  • Cristina Conti
Speakers
  • Cristina Conti
    Cristina Conti Head of Applied AI Technical GTM, Google Cloud EMEA, Google Cloud
Workshop
07 May
12:10 - 12:40
Sky Hall 1
When digital becomes the store manager's top ally: Decathlon’s success with Google
By: Google
  • Marco Ghirardelli
  • Aleksandra Zientek
Speakers
  • Marco Ghirardelli
    Marco Ghirardelli Director, Google Customer Solutions, Italy, Google
  • Aleksandra Zientek
    Aleksandra Zientek Traffic Acquisition Leader, Decathlon Italia