BIT – International Tourism Exchange is Italy’s leading international tourism fair, a major marketplace for the global travel industry. The event welcomes all travel makers: industry operators, tourism intermediaries, travel designers, community managers, guides, local ambassadors, content creators, and travel enthusiasts.
Held at the exhibition center of Fiera Milano, it is a key meeting point to discover new destinations, travel trends, and professional opportunities.
Within its thematic halls, visitors can explore Italian and international destinations, hospitality solutions, mobility, innovation, and travel consultancy, all with a strong focus on sustainability as a cross‑cutting lens for the entire sector.
The heart of the event is the Travel Makers Fest, featuring conferences, workshops, and talks dedicated to tourism evolution, sustainable mobility, emerging technologies, and the new behaviors of travelers, with special attention to Generation Z.
The next edition will take place from 9 to 11 February 2027 at Fiera Milano.