Paolo Failli is Chief Commercial Officer at Adiacent SpA, a company within the SeSa Group. He has built solid experience as Sales Director in the ICT sector, developing vertical expertise in Fashion & Luxury Retail, Pharma, and Large-Scale Retail. Leading Adiacent's commercial organization, he has contributed significantly to redefining the company's offering and market positioning, promoting a value-driven consultative approach. He introduced a model based on listening and measurement, which guides strategy definition, the delivery of digital solutions, and their long-term support. He is recognized by technology partners as a key reference point for strategic vision, consultative approach, and strong relationship-building skills.