In a context where football is increasingly global, digital commerce represents the key infrastructure for serving millions of fans worldwide with a consistent and efficient purchasing experience.
The presentation by Nexi and Calicantus showcases the SSC Napoli case, illustrating how to design and manage a global e-commerce operation capable of supporting international expansion, multilingual services, global payments, a Merchant of Record model, and integrated logistics and customer care. Particular attention will be given to managing demand peaks and optimizing payments to improve conversion rates, security, and checkout simplicity.
A concrete example of how digital commerce transforms fans’ passion into a seamless and scalable global experience.