The checkout process remains one of the main pain points in e-commerce. Tokenisation and passkeys are already transforming the payment experience, enabling solutions such as Click to Pay that make the checkout process simpler, more secure and faster.
But their role goes further: these technologies are also key enablers of agent-based commerce, where agents will be able to make purchases on behalf of users in an autonomous, secure and controlled manner.
Together with Prada and Ticketone, we will share real-world examples and engagement campaigns designed to increase awareness and adoption of Click to Pay.