Trajaan

Company Profile

Trajaan: Search Intelligence to Anticipate Market Demand

Trajaan is an advanced search intelligence platform that transforms online search data into strategic insights for businesses and brands. Unlike traditional search marketing solutions, Trajaan helps predict demand, monitor brand equity, and detect emerging trends on a global scale.

Key features:

Global coverage: analyzes search data in over 150 countries with precise geolocation.

AI for trend detection: identifies market growth signals through an advanced semantic engine.

Integration with BI and social listening: enhances existing analyses with search data.

Main usecases:

Demand forecasting: detects spikes in interest and product or service seasonality.

Trend monitoring: uncovers emerging trends in real time.

Local preference analysis: adapts strategies to different geographic markets.

Brand awareness measurement: evaluates brand visibility compared to competitors.

Trajaan is already used by global brands such as Campari, Danone, Nestlé, and Stellantis to gain unique insights into consumer behavior and optimize marketing strategies.