In today's competitive retail landscape, achieving significant brand visibility and driving conversions requires a strategic, omnichannel approach. This workshop will show the power of omnichannel retail media, providing actionable insights on how to seamlessly integrate digital and physical touchpoints to amplify your brand's presence. Discover how to leverage data-driven strategies to personalize customer experiences across various platforms. Learn how to optimize your retail media campaigns to not only increase brand awareness but also to effectively guide consumers through the purchase journey, ultimately boosting your conversion rates.