In today's digital landscape, consumer trust 🔒 and attention 👀 are the most valuable assets for any brand. This workshop explores the powerful synergy between two seemingly different platforms that are redefining marketing rules: Trustpilot, with its reviews ⭐, and TikTok, with its engaging content.
We will discover how the strategic interaction between these two platforms is creating a new marketing model that enhances both credibility and creativity. Through the analysis of case studies, we will see how an experiential travel brand leveraged this combination to build an enthusiastic and ever-growing community.
Participants will learn: